Guides
The AdPlug blog
Practical advertising guidance for Nigerian business owners. No theory you cannot use.
BudgetingHow much do Facebook ads cost in Nigeria?
What Facebook and Instagram ads actually cost Nigerian businesses in 2026, how daily budgets work, and how much you need to start testing properly.
7 min read Getting startedHow to run TikTok ads in Nigeria
A step-by-step guide to setting up your first TikTok ad campaign in Nigeria, what to budget, and the creative approach that actually works on the platform.
8 min read ComparisonFacebook ads vs TikTok ads in Nigeria
An honest comparison of Facebook, Instagram and TikTok advertising for Nigerian businesses — cost, audience, creative demands and which fits your product.
7 min read TroubleshootingWhy your ads are not converting
The real reasons Nigerian businesses get clicks but no sales from Facebook and Instagram ads, diagnosed in order, with practical fixes for each.
8 min read FundamentalsHow to advertise your business online in Nigeria
A practical guide for Nigerian business owners on choosing a platform, setting a budget, writing ads that work, and getting your first customers online.
9 min readStop guessing
Which ad will sell your product?
Upload a photo of what you sell, answer five questions, and get a full ad plan — the platform that fits your buyers, a starting budget in naira, step-by-step instructions and ad copy you can use today. Three plans free.
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